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Day 21 of The #FeelingGrateful Blog Series: The Secret of Gratitude for Business Today by Lori Saitz

Economic times being what they are, business people are leaving no rock unturned in search of revenue generating ideas. While the days of lavish parties and expensive junkets may be over, there is one very simple, inexpensive way to increase revenue. It's a tactic that's been around since the beginning of time, but only the smartest of businesses have used it to its full advantage.

Would you believe me if I said it's the power of a simple "thank you"? Not kidding! Gratitude is THE key to success. Whether you're showing appreciation to the clients you already have in the roster or pursuing new projects, the simple act of saying "hey, we're happy to work with you and are grateful for your business," has always been extremely powerful.

Just last week, I got a phone call from an ecstatic client who used gratitude to persuade. His $32.00 investment in a potential client turned into a $25,000 job. Where else are you getting those kind of returns these days?

When was the last time you got a "thank you" from a place where you're the customer? How long are you having to think about that question to come up with an answer? Okay, let's turn the table. When was the last time you said thank you to one of your customers? If it was more than 30 days ago, it's been too long.

California Contractor Earns Repeat Business and Referrals From Customer

My husband and I had been through several contractors for house repair. We endured nightmarish projects and even some unpleasant arguments with contractors about said work to be done. Could my husband and I really be that awful to work with? We sure felt that way. We were stunned and delighted when we found a contractor who not only showed up on time, did what they said they would do, but who also said "thank you" to us for being such great clients! The thank you was a personal one, meant just for us, not the mass-produced mailer version. They highlighted the reasons why they appreciated having us as a client. And, because of their obvious sincerity, it meant more. It also meant a lot for the contracting business. We use them exclusively now and refer them every chance we get. - Sara Becker, homeowner

Aside from being good manners, the reason acts of gratitude can, as the title of Dale Carnegie's 1936 best seller proposed, Win Friends and Influence People, is that it is a giant differentiating factor. Although so simple, relatively few businesses actually use appreciation as a way to stand out from their competition. Even in today's business climate, customers are not necessarily looking for the cheapest option. They are looking for the best value. And value includes how they are treated.

The unstated benefit of a thank-you is the feeling you give to others. Plenty of business people think that their clients make decisions based solely on practical, logical factors. NO ONE makes decisions without incorporating emotional factors as well. As humans, it's virtually impossible to do so. Which means that how you treat your clients, how your clients feel about working with you, whether they are buying for individual consumption or on behalf of their business, is of the utmost importance.

So if you could use appreciation as the powerful and influential tool that it is, and it actually increased your business, why in the world would you NOT take advantage?

Saying thanks and giving thanks cannot be underestimated. And should not be underdone. The power of a sincere "thanks" cannot be measured. But without saying "thank you," you should be willing to forgo two more powerful words: repeat business.

Take time to show appreciation for those who support your success and not only will they feel special and valuable, so will you!

Lori Saitz is a customer service expert as well as the founder and chief executive rabbit of Zen Rabbit Baking Company. She shares happiness by helping business people show appreciation for and give recognition to customers and employees with The Gratitude Cookie™. With an understanding of the value of creating strong connections and experiences, she supports clients in increasing customer loyalty, referrals and profits. Connect with Lori at or and sign up to receive weekly Gratuities-Tips on Bringing More Joy to Your Life.
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