Monday, January 27, 2014

Grow Your Business by Growing Your People


What kind of magic does the Walt Disney Company use to keep it's large and sprawling staff of smiling, friendly and competent workers all on the same page? Disney learned quickly that internal leadership development was crucial to the company's success. Leadership expert Robin Sharma states, “The competitive advantage of your business will be your ability to grow leaders without titles faster than your industry peers.” He goes on to say, “The quickest way to grow the sales of your business is to grow your people.”

One of the easiest ways to lose promising employees is to think that because you have no positions available, you have no need for staff development. When employees feel like they're not growing anymore in their job, they get irritated and the quality of their work suffer.

Related Article: Leaders, Are You Multipliers or Diminishers?

Your employees want to be developed whether you have a promotional opportunity for them or not. They want to feel that they are valued and that they can contribute to the success of your organization. When business leaders make a commitment to developing the seeds of greatness that dwell within each employee at every level of their organization, this action helps to re-motivate them, boosts camaraderie and stimulates their creativity to take on challenges with a results-oriented mindset.

Our knowledge-service based economy demands that organizations engage the smarts of their workforce to remain competitive. Business leaders who are attune to this fact take a proactive approach towards cultivating smart thinking and smart behavioral habits among their workforce. By equipping their workforce with working knowledge that enhances their smarts they are better able to manage challenges and achieve the business objectives.

These leaders recognize that the collective habits of their workforce play a critical role in the organization's ability to execute strategies and achieve operational excellence and business success. The collective thinking and behavioral habits of a workforce creates a workplace environment in which excellence or mediocrity becomes the norm. What is the norm in your organization?

Business leaders who are able to achieve and maintain operational excellence and business success understand the importance of engaging the reservoir of potential dwelling within their workforce. Their efforts to enhance the smarts of their workforce increases the probability that staff members will feel more respected and valued and as result be more willing to contribute a greater measure of discretionary effort necessary towards the accomplishment of business goals and objectives. Your staff doesn't care as much about what you know until you show them how much you care about them. Does your staff feel that you care about the challenges they face, their dreams and aspirations?


Developing the leadership capacity of your employees at all levels in your organization demonstrates that you care enough to invest in their potential. Developing the leadership capacity of your workforce displays your commitment to helping them be better and do better at work and in life. Developing the leadership capacity of your employees increases your competitive advantage in the marketplace over your peers who see their employees only as cods in the wheel of business.

If your business is in the Columbia, SC and surrounding areas and you would like to expand the effectiveness and productivity your workforce at all levels, contact me at jackiecapersbrown@gmail.com regarding the Win from Within leadership development and team building training experience for groups and organizations. 

I'd like to know your thoughts and experiences on this topic. Share them below in the comments.

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Until the next time, dare to be great!






Jackie Capers-Brown
Founder of Grow Forward & Flourish


Note: My eBook, Lead to Succeed was written to empower the leadership capacity of individuals whether they are working for a business or they own their own business. The personal leadership habits that I share in the book enabled me to go from working as a housekeeper with Marriott hotels earning minimum wage to navigating an award-winning leadership career and managing one of Marriott's million-dollar hotel properties.

In addition, the book serves as a funding resource for the Elevate Dreamer's Academy summer camp experience for youth and single parents living in public housing in the Columbia, SC area. All the proceeds from Lead to Succeed are designated to support our team of volunteers efforts to educate, equip and empower participants with knowledge and skills that enable them to unleash the seeds of greatness within them and elevate their lives. Your support will be greatly appreciated. For more information about the eBook, Lead to Succeed click here.