A young woman walks into a laboratory. Over the past two years, she has transferred almost every aspect of her life. She has stopped smoking, run a marathon, and been promoted at work. The patterns in her brain, neurologists discover, have fundamentally changed.
Marketers at Proctor & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, which is on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern – and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
What do all of these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits.
In the Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
Habits aren’t destiny. As Charles Duhigg shoes, by harnessing this new science, we can transform our businesses, our communities, and our lives.
Note: Above text taken from the inside book cover of the bestselling book, The Power of Habit by Charles Duhigg. I highly recommend the reading of this book for everyone who desires to experience transformation change in life.